If you want to grow your SMALL BUSINESS, NON-PROFIT or LOCAL NEWS ORGANIZATION using social media marketing, but struggle with understanding which social media platforms you need to be on, who to follow, what content to post and how to grow your audience, this course is for you. Plus, you will leave with the confidence that you can do it on your own.
YOU WILL LEARN how to use social media to build connections, brand awareness and create an effective system for amplifying your business or organization's message across town. Lessons are organized by 4 simple milestones that every social media marketer needs to grow their audience.
Harnessing Your Local Community. Tap into your local community to create a powerful network of connections to promote your brand message and amplify your impact.
Selecting Social Media Platforms. Learn which platforms are ideal for reaching your future customers and building an engaged audience.
Creating Compelling Content. Learn how to create inspiring content that captivates your prospects, customers and readers. Attract your audience and get your brand noticed in relevant communities by effectively using #HASHTAGS and @ACCOUNT TAGGING.
Engaging Your Customers and Prospects. Maximize your presence on Facebook, Instagram, Twitter and LinkedIn and grow your business
YOU WILL LOVE learning from two dynamic and engaging women who are taking the world by storm with their hyperlocal social media marketing philosophy and techniques for growing audiences, lifting up communities and amplifying organization's messages and missions.
Simple Step-by-Step Training. Through a series of inspiring videos, detailed instructional slides, printable templates and guided exercises, entrepreneurs and marketers will learn the basic steps needed to turn their social media into a meaningful marketing channel.
Flexible Viewing. View lessons on any device, in any order and on your schedule. With bite-size learning, you will gain expertise and confidence in your ability to leverage social media marketing tools.
Course Certification. Receive an official Red Root Certification upon viewing the course. Add it as an accomplishment or educational training to your resume, share with your manager or use it to brag to your colleagues on LinkedIn.
YOU NEED THIS COURSE if you are looking to build traffic through social media marketing, grow a brand audience, connect with your community or turn your passion into profit.
We're Jessica and Lynne of Red Root Marketing. We have been helping our clients use social media to take their business to the next level for almost ten years now.
Jessica founded Red Root Marketing in 2013 in response to small business owners needing help connecting to their customers, prospects and communities to expand their brand awareness. Developing a social media marketing approach, rooted deeply in creating community connections, Jessica was able to help local businesses in an efficient and effective manner through grassroots and hyperlocal marketing techniques. Jessica grew up in Wisconsin, lived in France for 6 years and has been on the East Coast with her family for over 18 years.
Lynne brings a career of marketing expertise to Red Root Marketing. Responsible for consumer marketing at The Wall Street Journal and The New York Times, Lynne honed her skills in digital marketing and e-commerce while leading teams in consumer marketing, strategic planning and market research. Lynne received a bachelors from Northwestern University and holds an MBA from Boston University.
StartTelling Your Story and Developing Inspiring Social Media Content (7:42)
StartCreating Great Looking Posts That Engage Your Audience (8:21)
StartUsing #HASHTAG and @ACCOUNT TAGGING to Connect Your Content and Your Audience (5:01)
StartContent Calendar to Ensure Consistent and Strong Social Media Posts (8:19)